Xenodocheio Milos The Hotel
THE PROJECT
Estiatorio Milos wanted to achieve a well-crafted presence across offline and online touchpoints to launch its first-ever luxurious gastronomy 5* hotel in the heart of Athens, Greece. Its launch needed to be as big and impactful as estiatorio Milos has been for decades across the world.
The internationally acclaimed founder of estiatorio Milos, Costas Spiliadis and his team envisioned a groundbreaking hotel that would stand out for its iconic simplicity and memorable experiences.
THE SOLUTION
Our team worked on the strategy of the brand, connecting xenodocheio Milos to the age-old principles of philoxenia with the impeccable experience that Milos offers to its customers.
After planning all key points of the launch, we worked on xenodocheio Milos’ communication strategy, website, and branding materials to successfully present a true gem to the international audience. A place where “philoxenia”, the sacred art of making a stranger feel like home, derives from taste, iconic simplicity and world-class hospitality.
See the project: xenodocheiomilos.com
