Plaisio

Plaisio, the leading retail technology chain, decided to create a toy section including STEM (Science, Technology, Engineering and Mathematics) toys for children aged 4-18 years old to attract more family buyers and enter the lucrative children’s gift and toy market.

TenFour proposed a strategy that built on Plaisio’s heritage as a tech brand and based the entire communication on the differentiating STEM products rather than the entire toy range. By emphasizing that STEM toys encourage children to get off the couch and use their creativity, imagination and intelligence, we created a TV commercial that addressed both kids and their parents and positioned Plaisio as a game changer in the toy category.