SOUTH AEGEAN DESTINATION MARKETING PLAN

TenFour was appointed by the Region of South Aegean to create the Destination Marketing Plan for the South Aegean Islands, including the Cyclades and South Dodecanese islands, as a tourism destination. The destination already accounts for the majority of incoming travellers to Greece. The project included researching and mapping of the key destination characteristics of all 42 islands, identifying key categories for the Cyclades and then Dodecanese island complexes, product development on masterbrand and individual island brands, concept generation and visualisation of key concept and products, and was followed by the creation of travel story texts and an extensive media plan targeted to both B2B and B2C audiences.