For more than 70 years, REHAU has been developing innovative polymer-based solutions that continue to redefine what is possible in construction, automotive and industry. In Greece, the brand had to enhance its awareness, especially on the B2C level, for people to get to know REHAU and the solutions it offers through a variety of windows products and smart protection against burglary for windows and doors.
We designed and implemented a digital campaign targeting an audience matching the interests of DIY, House Shoppers, Home Décor, and Interior Design. The campaign’s communication objectives were to enhance REHAU’s Brand and Corporate Image and further build the brand as it was the company’s first Digital Campaign in Greece. The Media Strategy designed included the use of Native Ads and Programmatic Advertising to create awareness and raise website traffic, as well as Facebook Ads, Sponsored Instagram Stories and YouTube Video Ads to achieve reach and website traffic.