NIKAS NEW BRAND WEBSITE
THE NEED
Nikas brand website needed something new. It had been over 8 years since the introduction of the last website and technology is never time forgiving.
THE CHALLENGE
Nikas wanted something to impress both their internal customers (employees and investors) but more importantly their real customers, by delivering a new modern image of the company combining quality, trust, certification and, most of all, great taste! Nikas invests a lot in product innovation and this project could not be an exception.
THE SOLUTION
The secret of the success was Parallax technology which adds a 3D look and feel to the already delicious Nikas products. We used several interdependent layers moving with different speed and orientation and created a deep real-like experience of scrolling through the product homepage.
The user experience was designed from scratch according to the new Nikas image and strategy which builds on the company’s successful campaign “You see Nikas..its good”. It provides company and product information, delicious recipes, a nutritional blog, nutritional labels and investors relations information. And, most of all, it encourages interactivity & user generated content.
See the project: www.nikas.gr
