GRANDOPTICAL
Events
The Events
The Look Grand Buy Smart concept came alive through events organized at key GrandOptical stores, in Athens and Salonica. Fashion influencers Elena Galifa and Marianna Painessi greeted customers, advised them on their glass selections, took selfies and brought a new set of younger visitors into the stores. Leading up to the events, targeted social media posts and in mall promotions generated interest while contests, live stories and posts on facebook and Instagram added to the excitement.
