EXELIA: NEW COSMETICS BRAND
THE NEED
CANA pharmaceutical company assigned us the launch campaign of the newly developed cosmetics’ line EXELIA. Based on the concept of “balance between Nature and Science”, EXELIA consists of 13 face beauty products, all based on the natural benefits of bio olive oil, exclusively distributed in pharmacies throughout Greece.
THE CHALLENGE
Balance was the the key for the success of this campaign. We had to introduce a new brand in the developing category of hybrid cosmetics, being natural but on the solid grounds of research; being human but on the edge technology; being innovative yet simple; being Greek, as our country has become famous as a country of origin in the cosmetics’ category.
THE SOLUTION
Our communication plan comprised 2 TVC spots, print ads, featured product videos for the website, POS material for pharmacies, press and corporate launch events.
Brand ambassadors for new campaign were Olympic medalist in fencing Vassiliki Vougiouka and architect Natalia Kokossalaki.
