ATTICA BANK
ATTICA MY ECO BIKE campaign
The Project
Attica Bank’s strategic vision embraces change and adaptability that lead to innovation and a better way of life. Sustainability and eco-consciousness are part of this scope. In alignment with its strategy, Attica Bank creates banking solutions.
One of them is Attica Eco-bike, a consumer loan that empowers Attica Bank’s customers to assume more sustainable means of transportation.
Our campaign focused on the common meanings of economy and ecology, to create a compact and clear message for Attica Eco-bike’s benefits.