ATTICA BANK
MY HOME CAMPAIGN
The Project
When Attica Bank’s consumer mortgage loan interest rate dropped to 2,6%, it was the result of the Bank’s transparent effort to help consumers improve their daily lives-especially during a period when they spent more time at home during the pandemic.
Our offline & digital campaign took this truth and turned it into a vibrant message, comparing this move from the bank to that of the effort to improve our fitness levels.
